CLAWED BY DAISY
Fall 2026 – Creative Strategy & Brand Direction
Fall 2026 – Creative Strategy & Brand Direction
BRAND: CEO/OWNER
Daisy
CREATIVE STRATEGY_BRANDING
Emma Soefker
Clawed by Daisy is an at-home nail art studio built around glossy girlhood, creative freedom, and unapologetic self-expression. Drawing from nostalgic pop culture, early internet aesthetics, and contemporary beauty culture, the brand treats nail art as a form of wearable expression rather than a fixed idea of femininity.
The identity brings together saturated color, rhinestones, high-shine finishes, playful typography, and layered collage to create a world that is sweet, chaotic, nostalgic, and extra. Built around contrast and individuality, Clawed by Daisy leaves room for every client to experiment, exaggerate, and make the aesthetic their own.