BRAND: CEO/OWNER
Matt Filipovich

CREATIVE STRATEGY_BRANDING
Emma Soefker

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Same Sip Coffee is a mobile coffee and espresso bar serving the Chicago area at farmers markets, pop-ups, weddings, and neighborhood events. For this project, I led the full branding refresh to better reflect its values—simplicity, sincerity, and the everyday ritual of slowing down with a good cup of coffee and capturing the feeling of a friendly local café that travels with you.

The updated visual identity brings together organic, hand-drawn typography with clean supporting type and a soft, natural color palette inspired by warm foam and neighborhood café textures. I also developed a cohesive icon system and design language that carries across menus, packaging, signage, and digital touchpoints. The result is a brand that feels crafted, effortless, and inviting—polished yet personal.


BRANDING STYLE GUIDE

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